Minimum viable
Sitemap or crawl export, GA4 or analytics, Search Console, conversion definition, and core URL inventory.
Find the value leakage before it becomes a silent write-off.
The audit converts scattered URL, channel, revenue, and structural signals into a CFO-readable portfolio view: value-at-risk, recoverable actions, protected assets, and governance requirements.
What You Get
45 days from intake to board-readable portfolio decision. A finance-ready recovery roadmap tied to existing assets.
Week 1: inventory and baseline
Connect read-only sources or exports, normalize URL identity, confirm value model, and choose priority clusters.
Weeks 2–3: diagnosis and scoring
Score capital decay variables, identify value leakage, quantify risk, and build evidence packs.
Weeks 4–5: recovery backlog
Rank refresh, merge, retire, protect, expand, technical, conversion, channel, and governance actions.
Week 6: executive readout
Deliver the portfolio repricing report, recovery plan, proof sprint candidates, and subscription install path.
Inputs
Start light. Deepen confidence as data improves.
Revenue truth
Closed-won CRM, ecommerce orders, payments, lead value, margin proxy, or pipeline attribution.
Confidence boosters
Paid media, lifecycle email, warehouse/BI, CMS export, crawl logs, ownership map, and technical contact.
Estimator
Estimate portfolio value-at-risk.
This replaces a narrow organic-traffic calculator with a total URL asset view across discovery, channel, conversion, structural, and agent-readiness risk.
What the audit delivers
Revenue / pipeline value-at-riskDollarized
Ranked recovery backlogTop 25–50 actions
URL ratingsA-F
Protected asset registerNo-touch rules
90-day operating modelInstall path
The calculator is illustrative. The audit replaces assumptions with evidence, URL-level joins, confidence bands, and executive-ready explanations.
Audit One-Pager
Offer, inputs, outputs, cadence, and value proposition.
Download →Sample Audit Report
See the executive readout format.
Download →Intake Workbook
See what data is requested and why.
Download →