Days 0–30
Recover fast: critical impairments, high-value clusters, immediate technical/structural/conversion fixes.
From value leakage to operating cadence.
The engagement path is designed to produce immediate executive clarity, then convert that point-in-time audit into an always-on system of record.
Scope
Confirm properties, URL volume, value source, channel coverage, stakeholder map, data access, and protected assets.
Normalize
Create the canonical URL registry: identity, lineage, status, cluster, ownership, and data availability.
Score
Apply the 13 capital decay variables and assign asset ratings, confidence tiers, risk, and action urgency.
Reprice
Estimate value-at-risk, recoverable value, budget leakage, protected value, and action economics.
Govern
Install policies, owner workflows, protected zones, evidence requirements, and recurring review cadence.
Days 31–60
Stabilize: consolidate duplication, repair hierarchy, channel alignment, and protected asset controls.
Days 61–90
Prevent re-decay: recurring ledger reviews, policy gates, QBR reporting, and agent-readable evidence.